A
sporting event, especially when international, has many different
needs. One of the most delicate things is to find the right
preventive contacts with the local authorities for permits,
sponsorships, logistics for athletes and companions.
When
you have to manage thousands of exhibitions for a full week of
competition, the organization must be perfect.
When
the goal is to interest the public in a product or to pass a concept
on to a commercial service, there are a thousand ways to intervene
and all are easily known and tested.
If
you are interested in something new, developed exclusively for you
and your company, we are at your disposal. 30 years of experience in
this sector have taught us a lot.
When
a decisive, immediate, incisive action is needed, which strikes the
public without warning and leaves a sense of amazement, curiosity,
and belonging, targeted marketing actions such as guerrilla
marketing, flash mobs, micro acts, are perfect for influencing the
focus of those experiencing the surprise. These actions are usually
planned as a strategy for a communication campaign, sometimes without
putting forward in an obvious way the brand or product to be
promoted, as the recall of these actions is delegated to other types
of messages.
In
any way, the important thing will be to create actions that comply
with the objective, keeping in mind all the variables for which the
action may be significant.
Even
in the digital age of web purchases, media advertising, commercial
events located in well-equipped environments or in suitable or
prestigious locations are necessary and sometimes vital for business
development.
Organizing
them, or deciding how to participate, or where to do it, is a rather
delicate operation, both for the overall communication strategy and
for the planning and distribution of budgets.
Current
trade does not forgive important errors of strategy or image.
Moreover, on the occasion of trade shows where you are directly
confronted with competitors in the same spaces, the organization of
actions and their quality determine their success or failure.
Having a high-level, capable and active team is essential for any type of event but having a team that also has international characteristics is even more interesting, both for the sense of openness that it will give your event, as well as for the rapport that normally comes from being in a place with people who speak the same language.
Hearing your guests speak in their native language with smiling staff and seeing them enjoying being there, already gives us an idea of the success of your event.
When you need to develop business in geographically well-defined areas such as cities, the coast or ski slopes, gyms rather than golf club resorts, localized forms of communication are ideal for specific actions that contribute to the effectiveness achieved.
This type of communication allows us to select the reference target with extreme precision, starting from the habits of our target and developing extremely good contacts as we work constantly with them.
The experiences gained in this field by our company are among the most significant that you can find, as the freedom to collaborate from the draft of the projects, to finish the development of the tests and the final execution, create a synergy of action so precise that the achievement of the goal is near to 100%.
Realizing a roadshow is a great adventure for both company and structures that host it.
A fashion show is made up of three important concepts, the designer and his charisma and skill, the garments and the models who wear it, but we have also to concentrate on the audience that intervenes.
Normally we take care of all the details for the implementation of the show: the stage, lights, music, technical aspects, models….
A fashion show is quite similar to a theatre where at the end the audience must applaud, otherwise the show will be uninteresting. However, very few look after the public before and during the show. Normally the majority do it later.
If the most exciting moment is the fashion show, this must begin from the moment your public arrive. So why don't we make sure that everything is a great success from the first moment our audience sets foot in our space?
Distributing
samples of our product or gadget is not like sowing wheat in a field.
It
should be more precise like target practice, where you always aim
each arrow in the centre.
Surely
you will not always hit the centre, but only a few arrows will miss
the target if we use a good method.
The
goal is however to have an excellent project and a controllable
objective, both in terms of effective return on investment.
Strong
impasse can often be overcome with very small actions.
You
can guide people's choices by inducing them to smile, creating good
emotions, awakening a sense of community, awakening the sense of
smell, taste or perhaps just with a nice compliment.
As
delicate as it is powerful, the precise, synthetic and immediate
action of a micro act determines a certain interest for certain
products and services, allowing a very strong selection of the
reference target.
Sometimes
we think that the need for a service such as team building is
important when a company has a certain complexity of people working
together.
Although
it is certainly true that when many people need to interact with each
other, they will benefit from a well-organized team building action,
it is also true that by varying the executive canons and methodology
the most surprising results are obtained with groups that share a
special moment all together, whatever the number of persons.
A
small company needs to grow, a larger one need to consolidate all
human resources. In both cases team building activities are very
important.
In any case, the
environment where you can carry out this type of activity must have
very specific criteria chosen both by virtue of the actions to be
developed but also, and above all, to immediately create a very high
empathy between all the team, creating a predisposition for
positivity.